From Meta’s Nightmare to PayPal’s Own Stablecoin, Regulatory Waters Finally Seem to be Cooling Down

Saad Faran
5 min readAug 23, 2023

As seen with Tether (USDT) and similar firms in the recent past, the emergence of stablecoins has been a topic of considerable interest as well as controversy in the crypto market.

These digital assets, designed to maintain a stable value by being pegged to a reserve asset like a fiat currency, have garnered attention from both innovators and regulators.

This article explores the journey of two tech giants, Meta (formerly Facebook) and PayPal, into the stablecoin realm and how regulatory responses have evolved over time.

The Genesis of Stablecoins: Facebook’s Libra

Four years ago, Facebook sent shockwaves through the financial world with the announcement of its audacious plan to introduce a global digital currency, Libra. Backed by a consortium of finance and tech firms, Libra aimed to provide users with a stable and easily transferable digital currency that could potentially serve as a global medium of exchange.

The announcement of Libra was met with an immediate and vehement reaction from regulators and policymakers worldwide. US Representative Maxine Waters, a vocal critic of Facebook’s foray into finance, described the project as another instance of the unchecked expansion of Big Tech. She called upon the company to halt Libra’s development until regulators and policymakers had thoroughly reviewed the plans.

This opposition was not limited to the United States; it reverberated across the globe. Concerns ranged from monetary sovereignty and consumer protection to the potential for money laundering and financial stability risks. Facebook’s ambitious move had ignited a regulatory firestorm.

The Birth of Diem: Meta Adapts to Regulatory Pressure

As regulatory scrutiny intensified, Facebook recognized the need to adapt. In response, the project underwent a rebranding, changing its name from Libra to Diem. The rebrand was accompanied by a shift in the project’s focus. Instead of a global digital currency, Diem aimed to provide a stablecoin pegged to the US dollar, targeting specific use cases like cross-border payments.

However, despite the rebranding and altered objectives, the regulatory headwinds did not abate. The opposition persisted, leading Meta (Facebook’s parent company) to make a critical decision. In early 2021, Meta decided to halt the development of Diem indefinitely.

This decision was a clear indicator of the formidable challenges posed by regulators in the cryptocurrency space. It also underscored the importance of regulatory compliance for projects seeking to navigate the intricate intersection of technology and finance.

PayPal’s Calculated Entry: A Shift in Regulatory Attitudes

While Meta’s Diem project was grappling with regulatory hurdles, another tech giant was quietly making its move into the stablecoin market. PayPal, a digital payments giant with a substantial global footprint, embarked on a different path.

In October 2021, PayPal initiated the rollout of its own stablecoin, PayPal USD (PYUSD). This digital currency is pegged to the US dollar and is issued by Paxos Trust Co., a regulated financial institution. Unlike the fiery response to Libra’s announcement, PYUSD’s entry into the market received a notably more favorable initial reception from a US policymaker.

Republican House member Patrick McHenry of North Carolina commended PayPal’s effort, stating that it demonstrated the potential promise of stablecoins, provided they are issued within a clear regulatory framework.

It’s worth noting that McHenry had been an advocate for a stablecoin bill, which adds a layer of context to his supportive stance. Nevertheless, this initial response marked a significant departure from the regulatory climate that had engulfed Libra.

Diverging Approaches: Silicon Valley vs. Wall Street

The contrasting responses to Libra and PYUSD underscore two distinct approaches to innovation in the realm of finance.

Silicon Valley’s Risk-Taking Ethos: Libra’s journey exemplified Silicon Valley’s bold and sometimes risky approach to innovation. It involved forging ahead with an ambitious project and addressing regulatory concerns as they arose, with the expectation that any issues could be resolved through negotiation and adaptation. This ethos aligns with the “move fast and break things” mentality often associated with tech startups.

Wall Street’s Regulatory Prudence: In contrast, PayPal’s entry into stablecoins reflected a more cautious and regulatory-minded approach. The company engaged in extensive discussions with US regulators and policymakers before launching PYUSD.

These preemptive conversations helped address concerns and ensure that the stablecoin operated within the bounds of established regulations. This approach mirrors the traditional financial industry’s emphasis on compliance and adherence to regulatory frameworks.

Context Matters: Meta vs. PayPal

Meta’s Libra was conceived as a groundbreaking global digital currency from the outset. Its vision aimed to disrupt the traditional financial system by providing an alternative means of transacting and storing value on a global scale. Additionally, Meta faced significant regulatory challenges related to data privacy and user trust due to its prominent role in social media.

Conversely, PayPal began its journey as an online payment service in the late 1990s and has evolved into a major player in the financial industry. With a strong tech DNA, PayPal had already navigated the complex regulatory landscape for over two decades. This prior experience with regulatory authorities likely contributed to its cautious approach when venturing into stablecoins.

Implications for the Crypto Sector

PayPal’s measured approach to launching a stablecoin within a clear regulatory framework could serve as a roadmap for the broader cryptocurrency sector. The cryptocurrency space has often embraced the Silicon Valley model of innovation, characterized by a willingness to move forward rapidly and seek regulatory approvals afterward. This approach has, at times, resulted in friction between crypto projects and regulators.

However, recent regulatory crackdowns, including the SEC’s actions in 2021, have highlighted the need for a more structured and compliant approach to cryptocurrency development and issuance. PayPal’s PYUSD demonstrates that it is possible for a large and regulated financial company to enter the crypto space without triggering immediate regulatory backlash.

Caution Remains: The Path Ahead for Stablecoins

While the evolving regulatory landscape appears to be showing signs of accommodating stablecoins, a degree of caution is warranted. Stablecoins have a mixed history, with concerns related to reserves, transparency, and compliance. The ultimate success of PYUSD, or any stablecoin, will depend on factors such as trust, adoption, and regulatory compliance.

In conclusion, the journey from Meta’s Libra to PayPal’s PYUSD sheds light on the changing dynamics of the stablecoin market and the evolving relationship between tech giants and regulators. It underscores the importance of regulatory engagement and compliance in the cryptocurrency space. As the crypto sector continues to mature, striking a balance between innovation and regulatory adherence will be pivotal to its long-term success.

As PayPal’s stablecoin plays these uncharted waters with relative ease, the crypto sector may take valuable lessons from this experience, potentially paving the way for more innovative yet regulatory-compliant projects in the future. The story of stablecoins is far from over, and the next chapters will undoubtedly be shaped by the ongoing dialogue between innovators and regulators.

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Saad Faran

With over 400 blogs on top coins and 50+ early-stage projects under my belt, I help startups & marketing agencies 10X their reach through PR - bit.ly/SaadFaran